Are your unwanted clothes still valuable and precious to be restored for a lifetime? Recalling and cherish those memories with near and dear ones always matter to us. What if we retain memories intact side by side promote environment health and safety policies to the generation Y? A staggering 60% of textiles could easily be reused and unwearable 35% of leftover could go into wipers and fiber recycling. This means that only 5% needs to be discarded. keeping such factors in mind, Kolkata based designer Rubi Ganguly has come up with recycled, environment friendly variety of innovative clothing collections. clothes be it grand mom’s oldest tant, khadi, linen, mother in law’s yearlong wedding benarasi; or even if you have cleaned out the closet and ended up having a big bag of 90’s in-fashioned precious piece.
Ruby’s boutique Rubynique tries to add oodles of glamour to those vastly torn sarees and transform into highly appreciable designer material. ‘How come this idea strike into mind’, curious mind asks her. Rubi said confidently ‘no doubt fashion is my passion and profession. Simultaneously, how can I ignore my social responsibility. Reusable cloths not only save thousands of rupees of my customers also promote environment safety for betterment of humankind.’
Be it recycled saree, salwar suits, mekhla and other stuffs, your wish never gets unattained at Rubynique. Huge clientele and end products speak a lot without pinching pocket hard and that should be the mantra of my passion. Each pieces of creation looks completely different and designer’s thoughts transform into recycled one. Affordable price range is my USP’. She adds. On the other hand, environment caution plays pivotal role and arising questions in our mind.
Are we securing our child’s future by destroying the planet? Global climate change and warming pattern has already had visible effects on the environment. Glaciers have started shrinking, ice on rivers, lakes are breaking up much earlier, animal and plant ranges have shifted, and trees are flowering sooner than ever before. Because human-induced warming pattern is rapidly imposed on a naturally varying climate, temperature rise has never been, and will never be uniform or smooth across the country or over time. The day not far away when we will be facing extreme level of water crisis all over the earth largely. ‘why not enhance fashion sense through this type of environment friendly cloths and save gallons of water through our fashion choice’ asks Sudeshna Bhattacharya, veteran journalist and environment enthusiast.
If everyone in United States of America recycled their boxed pack clothing and textiles for one full year instead of throwing them away, it would have saved 30.6 million metric tons of carbon emissions. If it’s not grasping your mind, let’s look at the relatable story. That’s the same as taking all the four wheelers including hatchback, sedan, SUVs in Los Angeles off the road for one long year. So how can we keep clothes and essential commodities out of the landfills? Think TWICE.