In the urban genre, in most developing countries, along with real estate, the furniture industry has witnessed significant flourish. India as a country with a vibrant economy is no exception to that. Interestingly, the industry as a whole has got some big brands who have made their presence felt in the last few decades. But in due course of time, many new brands have come up well. Anupriya Sahu’s Alankaram is one such instance. Anupriya herself is the chief designer, architect, and co-founder of the furniture brand Alankaram.
Today, at the age of 33, Anupriya is a successful entrepreneur who has dedicated sketching designs of modern furniture for the urban household. Currently, she has added 900+ designs of furniture under Alankaram, located at Mohan Estate, South Delhi.
She completed her early education from Sagar, Madhya Pradesh. Having good hands in art and designing, she decided to pursue a career in designing and architecture. Always ready to learn creative skill and passion for designing took her to Pillai’s College of Architecture, Mumbai. Further, she completed her master’s from the School of Planning and Architecture, Madhya Pradesh and refined her skill of fine designing and architectural requirements.
After 4 years of exposure in designing houses, she decided to utilize all her experience in own venture and launched Alankaram as a startup. Designing is a passion of Anupriya Sahu and she believes that designs should come aesthetics, ergonomics, strength, and utility. With this as her basis, she started furniture studio, Alankaram in October 2015 with Dhwanit Parmar to support the venture on technical and management front.
The word ‘Alankaram’ in Sanskrit means “act of decorating”. Alankaram helps to decorate a home, office or retail store with unique, beautiful custom-made solid wood furniture that lasts. Team Alankaram specializes in the use of different woods and different colors in a single piece of furniture to add to the beauty of the wood. Every design is need and space-based and aims to offer maximum utilization and value for a given piece of furniture. In fact, Alankaram uses treated and seasoned wood to provide longevity to the furniture.
Right now Alankaram under the able leadership of Anupriya is creating furniture range in Indian as well as imported using wood joinery techniques that not only to make the pieces strong but also add to the aesthetics of the furniture. Alankaram is selling handcrafted furniture via e-commerce medium too across India.
Having experience cum manufacture center in South Delhi, Anupiya has plans of expanding Alankaram further. She remarked, “We have plans to open a first retail outlet in New Delhi followed by 4-5 more in different cities across India including Bangalore, Mumbai, Pune, Ahmedabad, etc. The approximate investment could be around 200+ cr in next 2-3 years and the brand is exploring possibilities of funding. “
Team Optimist wishes all the best to Anupriya Sahu and team Alankaram for all their future endeavors. Alankaram is now an ISO certified firm and is also a member of CII and EPCH. It is certified by SMERA and CRISIL giving the much needed financial credibility.
