HomeUncategorizedAnushka, Virat invest in plant-based meat start-up Blue Tribe

Anushka, Virat invest in plant-based meat start-up Blue Tribe

Did you know Bollywood A-lister Deepika Padukone has invested in several startups including electric vehicles, education platforms and even digital pet care? Fellow Bollywood star Alia Bhatt recently invested in a startup which converts floral waste into luxury incense products. Increasingly, Bollywood celebrities are making investments in innovative startups, and the latest to jump onto the bandwagon is power couple Virat Kohli and Anushka Sharma.

Anushka and Virat have invested in Blue Tribe, a homegrown plant-based meat brand. Taking to Instagram, they shared a video talking about their association with the brand as investors and brand ambassadors.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe offers healthy and environment-friendly alternatives to Indian meat-eaters. Made with soybean, pea and grains, the plant-based meat products are made to look, taste, feel and cook exactly like meat.

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In the Instagram video, Virat admits that as foodies, they do miss the taste of meat sometimes. “It’s a way to satisfy our cravings, without the impact,” says the ace cricketer.

“Virat and I keep talking about how we can make a better impact on the planet, and make it a better place for the future generations,” said Anushka. To this, Virat said, “One of the aspects which we have changed is adopting a plant forward diet, which means not consuming any meat at all.” Anushka jumped into the conversation and added, “And that is not only because we are animal lovers, but also because of the impact meat consumption has on the planet. Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet.”

Sandeep Singh of Blue Tribe said in a statement, “Our products are aimed at non-vegetarians who want to switch to healthier, environmental-friendly products without compromising on the taste of their favourite dishes. Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat.”

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