In a country where sports stars are adored as role models, having sports stars as brand ambassadors aren’t uncommon. In fact, apart from film stars, they are the ones in maximum demand. A decade back, when the Indian cricket team had all the superstars, brand endorsements were so common. The current Indian cricket team under Virat Kohli is full of youth. Popular healthcare sports nutrition brand Fast&Up has roped in young Mayank Agarwal as their brand ambassador. The association comes at a time when Fast&Up is on the cusp of its next phase of growth focusing on a larger share of the fast-moving healthcare goods business in India.
Fast&Up, the flagship sports nutrition brand of Aeronutrix Sports Products Private Limited, has been backed by innovative Swiss technology. Over the years, Fast&Up has been catering to performance in sport, intelligent nutrition and dietary supplementation for an active lifestyle. Fast&Up is instrumental in getting prestigious Informed Choice certification for its flagship products, a first in India. It is trusted by athletes and fitness enthusiasts across the country to boost their performance and health. Fast&Up is spearheading the nutrition revolution in India with its effervescent range of products. At present, the brand is catering to its customers through an omnichannel strategy including online and retail stores.
Ever since its inception, Fast&Up has supported sportspersons, athletes and fitness enthusiasts, to promote active living and the importance of nutritional supplements for enhanced performance. In fact, the brand has actively focused on nurturing top quality athletes representing various sports under the aegis of ‘Fast&Up- Fit Squad’. The Fast&Up- Fit Squad is currently supporting over 100+ athletes across the country.
Vijayraghavan Venugopal, CEO, Aeronutrix Sports Products Private Limited is ecstatic with the association. He remarked,” We are glad to sign the exceptionally talented cricketer, Mayank Agarwal as a Fast&Up brand ambassador. At Fast&Up, sports is our passion and we strive to identify and encourage talented athletes in their sports journey by ensuring their nutritional needs are met. We believe that Mayank has all the qualities to become a top performer for Indian cricket and we look forward to his engagement with Fast&Up.”
The decision to choose Mayank Agarwal as the brand ambassador comes as no surprise. Currently, playing in the IPL for Kings XI Punjab, the youngster has been a true revelation as a stylish batsman. After a record-breaking domestic season in 2017-18, which included over a 1000 runs within a single month and other consistent performances for both Karnataka & India A across formats, Mayank Agarwal received his maiden call to the Indian Test Team midway through the 2018-19 Border-Gavaskar Series in Australia. Along with Prithvi Shaw, Mayank is considered to be India’s best bet as an opener in overseas test matches.
Talking about his association with Fast&Up, Mayank Agarwal himself said, “I take fitness and leading a healthy lifestyle very seriously, and it’s an honour for me to partner with India’s fastest growing sports nutrition brand as we share a common set of values. Fast&Up has a range of top quality nutrition products that will form an integral component in my training regime.”
