HomeUncategorizedCRY engages corporates to find new ways of learning for children

CRY engages corporates to find new ways of learning for children

Is corporate social responsibility a mere ‘social responsibility’? Does it ever stream beyond the realms of the plush confines of glass walls? Do children learn more in an environment of love and trust?

Panelists discussed and debated such questions and more during Change the Story: A Crusade against Stereotypes, organized by Child Rights and You, in association with Genius Foundation.

The notion of corporate social responsibility (CSR) was discussed at length during the panel discussion on Pathways to Corporate Social Responsibility.

Atul Singh, Vice-President, CSR, Emami Ltd, described how the notion of CSR had evolved and how corporates now draw up CSR strategies, keeping in mind the indicators, the final outcome and how it can be quantified. CSR had become strategic, accountable and transparent, he said.

Smita Chatterji, CEO of the Centreax Group, spoke on the importance of CSR activities for corporate employees. It builds confidence and changes their perception about people on the other side of the fence. The discussion was moderated by another panelist, Shaleni S Biswas, MD, Easy Note Stationery Pvt. Ltd.


Producer, Director, Actor, Poetess Ms. Satarupa Sanyal, Mr. Deep Purakayastha, Director, Praajak, and the Moderator of the talk Mr. Protik Banerjee from CRY


How to make learning fun for children

A talk on what helps children learn brought forth many interesting views from the panelists.

Actor-director-poetess-musician Satarupa Sanyal said, “It’s important to shape the correct learning environment for children. Such activities as theatre, sports and community learning are essential for making learning enjoyable. Pressure on children to follow stereotypes often curtails their thirst for knowledge and they end up hating studies more than ever. Children can learn from anything and everything and learning shouldn’t be restricted merely to books. Cinema is a powerful medium that can boost the learning process, too.”

Founder-Director of Praajak Deep Purakayastha said, “Learning isn’t a restrictive process; it’s a culture that has to be inculcated. To make learning and reading fun, non-academic activities must be blended into the curriculum. Such values as love and trust, also a myriad of life skills, when infused into education, often inspire children to learn and not just ‘study’.

The other highlight of the programme was a wonderful dance performance by children from Muktadhara, a project by CRY and Praajak, with support from Genius Foundation. Dressed in colour-coordinated attire, the kids matched steps with Aamra Shobai Raja Amader Ei Rajar Rajotye.

In her inaugural speech, Trina Chakrabarti, Regional Director (East), CRY, highlighted the concept of philanthropy as it has evolved in our country and the manner in which it has impacted thousands of lives and communities. Notions have changed, mindsets have transformed and the process of collective philanthropy has managed to reach out to thousands of children and communities in need.


Ms. Shaleni S Biswas, Managing Director, Easy Note Stationery Pvt Ltd, Mr. R.P. Yadav, Chairman and Managing Director, Genius Consultants, Ms. Smita Chatterji, CEO- Centreax Group, Mr. Atul Singh, VP- CSR, Emami Ltd, Mr. Dipti Ranjan Behera, Lead- CSR, Haldia Energy Ltd & Dhariwal Infrastructure Limited


Film on how 3 wards of South Dum Dum changed

  • A 15-minute film, titled Muktadhara, was screened
  • The film, shot by budding film-maker Romit Ganguly, captures the transformation of mindsets and lives in three wards of South Dum Dum, after intervention by the two NGOs
  • Some of the children who featured in the film were present at the screening and were thrilled to see themselves on screen.

‘Eat, play & study’

‘It’s very important to restore the importance of the core elements of childhood — eat, play and study. The learning environment should be such that children are motivated to study and dream big. Education should be such that they fall in love with it. CSR needs to be prioritized and senior leadership in corporates needs to be passionate about it’

— Chief Guest at the event Rajendra Prasad Yadav, C&MD, Genius Consultants

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