Mumbai: Who thought a film highlighting the pathos of Kashmiri pandits could give Prabhas’ most-hyped Radhe Shyam a run for its money. Vivek Agnihotri’s directorial The Kashmir Files arrived at the theatres on March 11 without any big promotional events and huge screen counts. In fact, it is a non-holiday release. But then, content rules the box office and The Kashmir Files once again proved that if content is right, the audience will lap it up.
So, within just three days, the film starring Anupam Kher, Mithun Chakraborty, Darshan Kumaar and Pallavi Joshi has collected a total of ₹27.15 crore. And the numbers have just started.
Taking to Twitter, Bollywood trade analyst Taran Adarsh shared the day three collections of The Kashmir Files. “#TheKashmirFiles is SENSATIONAL, biz more than doubles on Day 2… Registers 139.44% growth, HIGHEST EVER GROWTH [Day 2] *since 2020*… East, West, North, South, #BO is on… This film is UNSTOPPABLE… Fri 3.55 cr, Sat 8.50 cr. Total: ₹ 12.05 cr. #India biz… FANTASTIC!”
On the opening day, The Kashmir Files netted ₹3.55 crores. On day 2, the film made ₹8.50 crore and day 3, the numbers saw a terrific jump of Rs. 15.10 crore.
Taran Adarsh wrote in a tweet that the film grew by 325.35% on day 3. He also cited the reasons why a film made on a limited budget is making the country sit up and take note. He said that The Kashmir Files had several roadblocks like ‘limited promotions, non-holiday release, and a mighty opponent like Radhe Shyam.’
Meanwhile, Prabhas and Pooja Hegde-starrer magnum opus Radhe Shyam managed just Rs 14.50 crores in its first three days. Reportedly, Radhe Shyam has been made on a budget of nearly Rs 300 crore. The makers, however, announced in a tweet that the film has netted Rs 151 crore crore worldwide in just three days.
Bollywood, too, is all praise for The Kashmir Files actor especially Anupam Kher. Praising the actor, who played the role of a Kashmiri pandit on screen, Akshay Kumar tweeted, “Hearing absolutely incredible things about your performance in #TheKashmirFiles @AnupamPKher. Amazing to see the audience back to the cinemas in large numbers. Hope to watch the film soon. Jai Ambe.”
Kangana slams Bollywood
Actress Kangana Ranaut has attacked Bollywood once again for remaining silent on the success of The Kashmir Files. In a long post on Instagram, she wrote, “Please notice the pin drop silence in the film industry about #thekashmirfiles not just content even its business is exemplary… investment and profit proportion might be such a case study that it will be the most successful and profitable film of the year. It also broke many myths about theatres being exclusive for big budgets event films or visual/VFX spectacles post pandemic, it is breaking every myth and preconceived notion that was there and bringing back the audiences to the theatres, 6am shows in multiplexes are full it’s unbelievable!!!”
Kangana further stated that ‘Bullydawood’ (a term she uses for Bollywood) “aur unke chamche sadme mein chale Gaye hai (Bollywood bullies and their cronies are in shock)”. She concluded her note with, “Not a word sari duniya dekh rahi hai inko lekin phir bhi not a word (the whole world is watching but not them). Their time is upp!!”
Vivek Agnihotri meets PM Modi
The team of The Kashmir Files including director Vivek Ranjan Agnihotri, his wife and actress Pallavi Joshi, and the film’s producer Abhishek, met Prime Minister Narendra Modi recently. The PM congratulated them and appreciated the film.
Meanwhile, the states of Madhya Pradesh, Gujarat, Karnataka, and Haryana have decided to exempt The Kashmir Files from paying entertainment tax. In fact, in Bhopal the policemen will be given one day leave to watch the film along with their family members.
On Sunday, Madhya Pradesh chief minister Shivraj Singh Chouhan announced that the film has been made tax free in his state. “The Kashmir Files is a poignant narration of Kashmiri Hindus’ pain, a story of struggle and trauma faced by Kashmiri Pandits. It should be watched by maximum people in the state.”