Popular Online Travel Aggregator EaseMyTrip (EMT) has announced a distinctive offer for people in West Bengal. The company has plans to get 60% hotels of the state contracted within the next 3-4 months. At present, EaseMyTrip’s customer base in West Bengal constitutes of around 6% which the company plans to increase to over 20% by the end of this year. Last year, the company had recorded around 4.5 lakh transactions solely from Kolkata thus showcasing the popularity of the state among travellers.
The company is offering a discount of flat Rs. 500 on domestic flights and Rs. 2000 on International flights, exclusively to the customers of West Bengal. All one needs to do is book a flight through EaseMyTrip and apply the promo code “EMTBENGAL” to avail attractive discount on their flight bookings.
Tourism sector in West Bengal has great potential allowing travellers to explore all types of destinations – spanned across adventure, culture, medical and religion. According to The Bengal Tourism Meet by Confederation of Indian Industry, West Bengal was pegged at the sixth position in terms of attracting foreign tourists surpassing Goa & Kerala. The state has made huge progress in quality service, reliability and affordability, which has provided huge impetus to tourism. As per figures by the department of tourism, Government of India, more than 71 million tourists visited the state in 2018. Darjeeling & the hill stations around the state are the biggest attractions for these tourists. No doubt, this has been the reason why EaseMyTrip.com is planning to expand its business in the region to reach out a huge customer base.
Nishant Pitti, Co-Founder & CEO, EaseMyTrip remarked, “West Bengal has great potential for tourism. A lot of travellers come here from different parts of the world to discover Darjeeling Himalayas, Dooars Foothills, Bengal Heritage, Sunderbans, Coastal Bengal and Kolkata. The state beautifully blends classic era charm and modern day innovation. It gives an incredible opportunity to EaseMyTrip to expand in this region. We have introduced a couple of promotional offers for the customers in West Bengal and will be introducing many such offers, services in this region to enhance its customer base and market share.”
EaseMyTrip has plans to focus on inbound tourism for this state and thus they are aiming at around 2000 registered hotels in West Bengal. Interestingly as a business policy, EaseMyTrip does not charge any convenience fee from its customers while booking any air tickets on its website which makes it stand out from other players known for providing the best travel deals.
Currently, EaseMyTrip has presence in 28 Indian and international cities. With a strong network of 42,000 registered agent partners and having more than 7.5 million direct customers, the company has presence through agent network, offices and franchises in almost every pin-code. Added to that, the website gets more than 40mn+ visits along with 2.2mn organic app downloads. The decision to focus in Eastern India, especially in West Bengal itself is a welcome news for the state as a whole.
For more details, visit – https://www.easemytrip.com/