Kolkata is ready to witness the international trade fair in Kolkata to enhance the city’s diversified culture. The two week trade fair in December is organized by the government and is a yearly affair, with more than 50 stalls from all over the world. The main focus of the trade fair is to have products from different corners of the world apart from India like Bangladesh, Pakistan and Egypt to name a few. The fair goes on for 2 weeks roughly and witnesses thousands of people every day. There are people who are willing to buy Egyptian products, Kashmiri dresses and Pakistani wearables. They wait for the entire year to come to this fair.
Brands To Look Forward To
Cosmetic brand IBA which sells halal and vegan certified products, has shops across the country with Ahemdabad as their base and put up a stall to reach a wider consumer base. Nykaa and other online apps put out a physical stall to help people understand their products and have trials. This helps for branding and marketing to be done in an organized way.
Spice brand Cookme also puts up a stall every year as there is often limited demand for Cookme products sold in markets and local shops due to uncertainty of the demand. Such trade fairs help them put up a vast stall to display all their products while also see an increases in sales. The trade fair it is not just profitable for them but is also a good platform to exhibit a variety of products in one stall.
Offing At Global Stalls
Stall owners from Egypt showcase varieties of Egyptian products and come to the trade fair once a year to sell their products and are not fearful of competition with the other local stalls. They know people who understand Egyptian products prefer them and hence have a huge sales output at this fair.
The trade fair is mostly targeted towards small and medium sized enterprises and even big enterprises who want to market themselves to the people. It is a good place for business to business(B2B) as well as business to consumer(B2C) interactions.
