- Launched 21 shades of stunning hair colour along with an extensive hair-care range, including shampoos, masks and styling serums made for Indian hair
- Launched India’s first online academy, Godrej Professional, for salon professionals through app
Godrej Consumer Products Ltd (GCPL), in its on-going endeavour to innovate and provide the best of hair solutions to Indian consumers, has entered the professional segment with the launch of a new brand, Godrej Professional. The launch of the brand was kicked off with great fanfare in Kolkata, where Ketan Takalkar, Associate Vice-President of Godrej Professional, Godrej Consumer Products Ltd (GCPL), unveiled the much-awaited professional hair offerings.
Talking about the launch, Ketan Takalkar said, “Given our hair category presence and knowhow in the Indian hair segment, entering the professional hair space was the next most obvious move. We’re proud to launch Godrej Professional, a full range of scientific colour, care, finish, backwash and technical products — all specifically created for the Indian hair. With this launch, we have a larger objective in mind, which is to elevate ‘salon professionals’. With industry stalwarts, we’ve put together a refined skill education academy, which will be made available to them 24×7 through an app, along with the first-ever social media platform to share work and establish themselves in the industry, in-built in the app. The Godrej Professional offering of world-class products, skills and sharing opportunities will take the entire salon business to the next level.”
First Indian hair professional range
Godrej Professional is the first Indian hair professional range developed in partnership with the Indian hairdressing industry, tested and certified by salon experts and scientists alike. Some of the best minds in the hair industry, such as celebrity hairstylist Ryan D’Rozario, Sylvia Chen and Asha Hariharan, among others, have worked closely with the brand development team of Godrej Consumer Products Ltd to create this exceptional product range.
With years of research and development and global exposure, the Godrej Professional range brings together the best of natural ingredients and science of Indian hair. The colour range consists of 21 shades of stunning hair colour, all specifically created for Indian hair. The ‘No Ammonia’ crème hair colour range, with the power of Argan oil for healthy hair, has been designed for longer colour retention and 100% grey cover. The ‘Colour Play’ range of hi-lift colour formulations brings about brilliant colours with intense, visible results on dark Indian hair.
Complete hair range
- To ensure great hair health, Godrej Professional also offers a complete hair care range, comprising shampoos, masks and styling serums
- Developed with high-performance formulas and infused with natural ingredients, such as avocado, honey, Argan oil, Quinoa and Keratin, the range helps strengthen weak hair, smoothen treated hair and fight dry frizzy hair, besides restoring thin hair back to health
For more information visit http://www.godrejcp.com