‘Badam badam, dada kacha badam!’ Like it, hate it but you can’t afford to ignore this Bengali song. Particularly If you are on Instagram, it’s hard to miss Kacha Badam fever, which has infected people worldwide.
From a Portuguese father and daughter duo, to Tanzanian Internet sensation Kili Paul, to French social media star Jika, to ‘Anupamaa’ Rupali Ganguly, and ‘Shooter Dadi’ Prakashi Tomar, everyone is taking up the Kacha Badam dance challenge on Instagram. Created by Bhuban Badyakar, a peanut seller from West Bengal’s Birbhum district to attract customers, the song has truly taken the world by storm, in unprecedented ways.
Veteran Bollywood choreographer Ganesh Acharya, who has choreographed the insanely popular dance numbers Oo Antava and Srivalli from the Allu Arjun starrer Pushpa: The Rise, also took part in the Kacha Badam challenge with his students. What’s more, Allu Arjun’s little daughter Allu Arha has actually selected this trending Bengali song over hit tracks like Saami Saami and her father’s own Srivalli to do a little jig, looking absolutely adorable in her Hello Kitty pyjamas.
Given this humungous popularity all over the world, could Bhuban’s own state be left behind? Of course not! So on Thursday, Bhuban was felicitated by the West Bengal Police. Now, Kacha Badam, which already has a remix version, enjoys more than 50 million views on YouTube.
The modest, slightly overwhelmed peanut seller has even appeared on Sourav Ganguly’s reality game show Dadagiri to say how he never imagined his tune would become such an international rage.
Recently, Bhuvan shot the Haryanvi version of Kacha Badam, and netizens are loving it. In the song, the humble Bengali man has teamed up with Haryana singer-actor Amit Dhull. The song retains the original lyrics with a signature Haryanvi punch.