Quick Service Restaurant (QSR) chain KFC India has apologised for a post that was published on the global fast-food chain’s social media handles in Pakistan, supporting the separatist movement in Kashmir.
In a tweet, the company said, “We deeply apologize for a post that was published on some KFC social media channels outside the country. We honour and respect India, and remain steadfast in our commitment to serving all Indians with pride.”
Another QSR chain Pizza Hut also issued a statement saying “it does not condone, support or agree with the contents of a post circulating in social media” after facing public backlash for its Pakistan franchise’s Instagram post on the Kashmir issue.
In a statement released to media, Pizza Hut said it does not “condone, support or agree with the contents of a post circulating in social media. We remain steadfast in our commitment to serve all our brothers and sisters with pride”.
Earlier, in a social media post, a verified account of KFC wrote: ‘Kashmir belongs to Kashmiris”, in support of Kashmiri separatists. Likewise, an Instagram post from the verified account of ‘Pizzahutpak’ read, “We stand with you. Kashmir Solidarity Day.”
Both the social media posts were deleted after the hashtags #BoycottKFC and #BoycottPizzaHut began trending on Twitter.
The original controversy was triggered after a Twitter handle called @hyundaiPakistanOfficial posted, “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they struggle for freedom.”
Criticising the automobile giant, several netizens called for a mass boycott and cancelling bookings of Hyundai cars. Forced on the backfoot by the public outrage, the company posted on Twitter, “Hyundai Motor India has been committed to the Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism.”
Hyundai’s statement also said, “The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country.”