Founded in mid-2017, The Kolkata Yoga Club is a city-based start-up which has received warm response in its very first year. The tagline of The Kolkata Yoga Club – ‘Yoga is the Journey of the Self, through the Self, to the Self’ is derived from the Bhagavad Gita. Founders of the start-up believe yoga to be a pure, determined force which moves individuals toward the mysterious and unknown, and connects them with the wonders of existence, of being and of all life.
The start-up was initially bootstrapped by Founder Mathew Browne. In the beginning, there were some hiccups ranging from crunch in capital, connecting the clients and space-related issues. Ariff’s involvement in the core team came as a blessing, giving things an amazing turn. The club has received fantastic response from yoga enthusiasts within a short span.
Mathew Joel Browne, Founder and CEO of the Kolkata Yoga Club, has years of experience in the supply chain management, Logistics and Health & Wellness industries. He acknowledged, “It has been an amazing journey. The initial months were rough. It is a proud moment that we have crossed the 100-employee mark and have professionals certified in Yoga, Physiotherapy, Therapeutic Spa and also a few Zumba experts. We offer the same services at six studios located in the city. We’re looking to achieve a 1000-active customer mark by the end of 2019”.
The team is also currently managing the wellness programmes of Government bodies, such as the West Bengal State Electricity Distribution Company Limited & the Bureau of police Research and Development, as well as multiple corporate in West Bengal.
Meanwhile, the Kolkata Yoga Club has partnered with multiple gyms and studios in the city to offer similar services at lower prices. A yoga-at-home package would cost roughly ₹4000 for a month, whereas one can avail the same for ₹1500 in any of their studios.
At present, the club generates steady revenue of around ₹10 lakhs a month and has an operating cost of almost half its revenues. Definitely, this has been a big relief to the start-up and the management is now focusing on sustainable marketing strategies to make The Kolkata Yoga Club a household name.
