Maharashtra Tourism got a boost after hosting a roadshow in Kolkata on 30th November. The aim was to strengthen its outreach among the travel and trade industry. Maharashtra Tourism and associated partners connected with around 100 travel and trade companies in a bid to enhance the growth of domestic tourism in the Western State.
What The Roadshow Entailed
Interactive sessions included business to business meetings to expose people in the East about products and services offered in Maharashtra. Cultural performances depicted a touch of its culture.
Flexible travel plans were worked out to suit customers needs and comfort. Tailor-made packages were mapped out by Maharashtra Tourism Development Corporation including their resorts focusing on scenic locations and views.
The Maharashtra Tourism department also showcased the East targeted travel sectors like wildlife tourism, beach tourism, heritage tourism and religious tourism. The roadshow was hosted by Dilip Gawade, IAS, Director of Tourism, Government of Maharashtra and Srimant Harkar, Deputy Director, Directorate of Tourism- Aurangabad.
Marketing Maharashtra Tourism
Said Dilip Gawade, IAS, Director, Directorate of Tourism, Govt. of Maharashtra, “Maharashtra is also known as ‘Gateway to the Heart of India’ and has a plethora of tourist attractions. It is adorned by the beautiful Sahyadri ranges of the Western Ghats with high mountains that disappear into the morning mist, while the sprawling belt of the Konkan Coast mesmerizes everyone with its long-spread beaches.”
Maharashtra is also known for its forts, caves and forests which are home to some of the most unique wildlife, flora and fauna. The temples, palaces and shrines in Maharashtra speak about the age-old legacy of religions, spirituality, culture and heritage that give the state its unique identity. Aurangabad attracts tourists and heritage enthusiasts from all over the world for its rich culture.
Response From West Bengal
There was an enthusiastic response from the travel industry in the city, giving a perspective on the dynamics of West Bengal.
The event was attended by Sagnik Chowdhury, Regional Director, India Tourism West Bengal (Kolkata), Kaushik Bhattacharya, Director (Tourism) West Bengal & MD, WBTDCL, Sandipan Ghosh, Secretary General, Eastern Himalaya Travel & Tours Operators Association and Madan Agarwal, President, Association of Tourism Service Providers of Bengal.
