All of us love to receive gifts. And a gift can bring smiles on faces that are priceless, especially of children. The innocent smile of a kid receiving a gift gives joy to everyone and spreads happiness all around. The initiative of Max Fashion is sure to make this festive season a very happy one for underprivileged children of the city, too.
Max Fashion, in an endeavour to brighten up Durga Puja for children, plans to donate new clothes to 5,000+ children through different NGOs. It also welcomes Kolkata residents to come forward and donate new garments at their stores. For this initiative, Max has tied up with such renowned NGOs as Hope Foundation, Voice of World, Rotary Club and others.
The Wall of Kindness will be inaugurated on Mahalaya Day, which ushers in the festivities for Kolkata’s iconic Durga Puja. The 1,800-foot-long Wall of Kindness will display the clothes before they are handed over to kids on that day, at the beginning of Devipaksha.
Besides, Max Fashion recently unveiled its Puja Collection, comprising Sinduri, a range inspired by the festive shades of vermillion, mustard and ivory, to celebrate the supreme power and welcome new beginnings. Expanding the range with contemporary silhouettes in rich, luxurious fabrics with intricate gold designs widens the opportunity to celebrate the biggest festival of Bengal.
Present on the occasion, eminent music director and singer Anupam Roy said, “The kid in us still yearns for new clothes during Durga Puja. It’s a joy to be part of such an initiative and see kids having a great time. Also, the Max Puja Collection looks bright and colourful. It’ll be a strong style statement this Puja.”
‘Love of gifting gifts’
‘We’re delighted to build the Wall of Kindness for the children of Bengal. All of us love to gift new clothes to our families and friends ahead of the festive season. But everybody isn’t fortunate enough to receive gifts. So, we’ve decided to gift kids new clothes. We wholeheartedly urge our customers and the general public to take part and lend a smile to kids’
- Rajib Mukherjee, AVP-Operations (East & Central India), Max
‘The vibrant festive collection’
‘Max Fashion’s new collection, which has been designed keeping in mind the Puja festivities, is expected to be welcomed by all age groups for its strong, vibrant and Puja motifs and colour scheme’
— Piyush Morjaria, AVP-Brand Experience Marketing, Max