- With Change Language Functionality, consumers can now use the app in Hindi on Android and iOS and mobile web platform
- Currently, multilingual support is available in the following languages — Hindi, English, Bahasa, Arabic, Japanese, Vietnamese
- OYO plans to introduce additional Indian and international language support in the coming months
- OYO Lite, a light version of the OYO Customer App that aims to enhance the user experience in low connectivity, has also been rolled out in Hindi and Bahasa, apart from English
English, as the international language, dominates the digital world, making it difficult for people without knowledge of English to use apps on mobile phones and major websites at ease. But, if someone is travelling and wants to use the services of OYO Rooms, he, or she, need not worry any more. OYO has launched multilingual support, including Hindi and a number of Asian languages for its customer app. They even promise to include other regional languages in phases in the coming days.
OYO Hotels & Homes, India and South Asia’s largest, China’s 2nd largest, the world’s 3rd largest and the fastest-growing chain of hotels, homes, living and workspaces, recently announced multilingual support for its customer app (Android and iOS) and mobile web platforms. With a consumer-first approach backed by innovative technology, through its newly launched multilingual support on the customer app and mobile web platforms, OYO aims to offer a hassle-free and customized booking experience to millions of users worldwide.
In June 2019, OYO witnessed approximately 40% demand coming from non-metro users in such cities as Jaipur, Noida, Pune, Chandigarh, Lucknow, Bhubaneswar, Ahmedabad, Indore, Dehradun, Patna, Bhopal and Ghaziabad. With Hindi language support, OYO aims at extending support to more users in Tier-2 and Tier-3 cities in India and reach out to the growing number of vernacular Internet users. The Change Language Functionality will enable users to simply switch from English to Hindi and enjoy a customized — yet quality — booking experience. OYO Lite, a lighter version of the customer app, has also been rolled out in Hindi and Bahasa.
App enjoys above 4.4 rating
Currently, the customer app enjoys a rating of above 4.4 on average and has been downloaded over 25 million times across Android and iOS. The OYO iOS app is rated among the Top 3 apps in the travel category. Apart from English and Hindi, multilingual support is also available in Bahasa, Vietnamese, Japanese and Arabic. OYO plans to roll out additional Indian and international language support in the coming months in a phased manner.
‘Customer experience is priority’
‘At OYO, customer experience is a priority. Being a tech-driven hospitality business, we leverage the right technology and talent to deliver predictable, affordable, good-quality stay experiences for everyday travellers and city-dwellers. With this multilingual support, we aim at making user interactions hassle-free and convenient, adding to the overall customer experience worldwide. Hindi is the most widely spoken language in India and we believe the language support makes us more accessible to our customers in Tier-2 and Tier-3 cities.’
- Anil Goel, Group Chief Technology & Product Officer,
OYO Hotels & Homes