Tina, a working mother of two, was desperately seeking to buy a surprise gift for her parents’ anniversary. She did not have time to go out and buy the kind of gift she wanted and online shops were not selling anything to her liking. While searching, she suddenly hit upon Ferns N Petals and found the perfect gift for the occasion. Since then, she has never had to look for gifts for her near and dear ones.
India’s largest flower and gift retail chain, Ferns N Petals (FNP), is celebrating its 25 years in business. FNP pioneered the concept of social expression, especially with flowers and has become synonymous with celebrating and sharing love and emotions in a whole new way. The brand provides solutions to everybody’s gifting needs — whether flowers for various occasions, floral décor for weddings and parties, or just delivering fresh flowers and cakes — not only in India, but across the globe, too.
Started as a single store in Delhi in 1994 under the entrepreneurship of Mr Vikaas Gutgutia, FNP today has a presence in all major towns and cities of India. It has a large distribution network and strong physical and online presence that makes the company the best choice for sending flowers and gifts across India and around the globe. The time for delivery through the nearest outlet is within two hours of an order being placed.
FNP’s silver jubilee year is a special milestone as the company has given a new edge to the flower gifting culture in the country with 300 outlets and presence in 120 cities across India. With determined effort and a desire to create an extraordinary brand, FNP has grown across portfolios with its core emphasis on customer delight and constant aspirations of delivering exclusivity.
With such a growing network, the brand is focusing on creating a one-of-a-kind experience for its customers and, by end-2020, the brand plans to open 500 outlets countrywide. The company has reached four million happy customers with its quality and consistency in service in India and abroad.
The brand’s 25th anniversary milestone will strengthen it further to provide customer satisfaction by creating a consumer-centric portfolio through usage of a robust technology and to build deeper connections with its consumers. With a revenue of Rs360 crore, the brand plans to expand its presence in Tier-II and Tier-III towns that are potential growth markets where the consumer is now experimenting with new products and services. This is the key growth driver for the company. Apart from this, the company is also working on new categories of personalized gifts, plants, cakes and other premium gifting items.
The gifting market in India was pegged at $30 billion, of which $400 million could be attributed to the digital space. When segregated into three categories, the share of festival gifting stands at $7.5 billion, personal gifting at $20 billion and corporate gifting at $2.5 billion.
According to Technopak, one of India’s leading management consultants, the total size of the Indian corporate and personal gifting market in 2017 was about
Rs250,000 crore. Of this, the corporate gifting market in India was estimated at Rs12,000 crore and is growing at over 200% a year.
FNP ventures into water segment
FNP Water has launched its very own natural mineral drinking water in two variants (200ml and 1litre). The natural water is sourced from the Himalayas and is enriched with natural minerals as opposed to most packaged drinking water brands.
USPs of FNP water:
- The quality standards of FNP Water are at par with those in France and have been audited by DANONE (a French certification agency), NSF (National Sanitation Foundation) and BIS (Bureau of Indian Standards).
- Natural Water has a higher level of TDS (total dissolved solids) content, which is safer and makes water taste better. Since such brands as Bisleri and Aquafina are packaged drinking water, they have artificial minerals injected into them to give a higher TDS content.
- Natural Water is bottled in the same state that it is sourced from and does not have to undergo any chemical or microbiological treatments because it is pure at the origin and salubrious by nature.
- Natural Water does not carry any additional calories because of the use of artificial minerals.
Mr Vikaas Gutgutia, founder and managing director, Ferns N Petals, launched the business in 1994 to serve world-class facility to Indian customers with the best quality in a wide range of domestic and exotic flowers.
Mr Gutgutia, a first-generation businessman, embarked on this journey 24 years ago with the aim of providing this ‘first-in-India’ concept in flowers. Having acquired enough knowledge about the business and market conditions, he finally got a taste of success in 2001. With persistent efforts and a desire to create an exceptional brand, he brought a new edge to the flower gifting culture in the country.
With just a graduation degree from a little-known place, called Vidya Sagar, Gutgutia launched Ferns N Petals to provide Indian customers the best experience in flowers. Today, his clientele includes a huge number of people — from celebs, to entrepreneurs, key industrialists, designers and politicos; the list is ever-increasing.
