- Rolls out new brand campaign on women’s empowerment — #DontTakeMeLightly
- Unveils a new range of women’s jewellery collection, Everlite
Diamonds are forever! The pleasure of gifting diamonds to a loved one is unparalleled. It says everything — love, respect, happiness and a lot more that cannot be expressed in words.
Senco Gold and Diamonds, eastern India’s largest jewellery retail chain, signed up 2018 Asian Games Gold Medallist and 2019 Arjuna Awardee Swapna Barman as their new brand ambassador. She will be promoting Everlite — the lightweight jewellery range from Senco Gold and Diamonds.
Women’s empowerment brand campaign
Senco Gold and Diamonds also rolled out a new brand campaign on women’s empowerment, #DontTakeMeLightly, featuring Swapna Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold and Diamonds, Swapna will be portraying the role of a woman who has overcome all physical challenges and hardship to emerge as the winner.
Everlite collection unveiled
In a glittering event in Kolkata, Suvankar Sen, Executive Director, Senco Gold and Diamonds, and Swapna Barman unveiled the new range of Everlite collection.
The Everlite collection has been specially designed for dynamic women and offers a signature collection of rings, ear-studs, chains and pendants in diamond and gold. This signature range can be used as part of daily wear, as well as party wear. The price of the Everlite collection starts at Rs6,999 for both gold and diamond jewellery. This segment comprises such collections as Nature, Earth and Aqua, endorsing social awareness among users to conserve nature, earth and water.
The collection embodies women’s empowerment, which encapsulates the spirit of overcoming hurdles in different spheres of life and emerging as a winner. The same spirit has been encapsulated in each collection while celebrating the power of woman, which is reflected in the Everlite brand ethos, Don’t Take Me Lightly.
‘Swapna embodies spirit of overcoming hurdles’
‘It’s an honour to have 2018 Asian Games Gold Medallist and 2019 Arjuna Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women’s empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of #DontTakeMeLightly, which celebrates the spirit of those indomitable and unstoppable daughters of the country’
- Suvankar Sen, Executive Director, Senco Gold and Diamonds
‘Unique collection embodies women’s empowerment’
‘It gives me immense pleasure to be the brand ambassador of Senco Gold and Diamonds. The new collection is uniquely designed by the karigars (artisans). It embodies the spirit of women’s empowerment and self-confidence, along with the desire to succeed. It gives me immense happiness to be associated with such a distinguished jewellery brand’
- Swapna Barman