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Shifting to vegan lifestyle: A pandemic consequence

Written by The Optimist

2020 has put questions to non-vegetarian food, unsustainable lifestyle that people were following for decades. Indians have started shifting to Vegan and sustainable lifestyle post the outbreak of the pandemic. Many startups based on vegan and sustainable products utilised the time to grow awareness and increase their revenue. Veagn brands are hoping to get better traction in 2021 as 2020 has brought a major shift in the lives of the people. Let me know if you would be interested in the idea. We would be happy to connect you with-

The logo of Vegandukan

Vegandukan:

Vegandukan is India’s online hub for vegan foods and accessories, selling the largest number of vegan and 100% plant based handpicked products across the nation. This newly developed online platform has gained immense traction in the short span of less than 2 years and has 125 sellers and 1000+ products currently available on the e-commerce site. Sharing pointers spokesperson would be happy to discuss-

The User-friendly Website designed by Vegandukan

Demand for vegan products in India vs Globally

Increase in the demand for vegan products post pandemic

To promote the idea of Brand ‘Support Local’, the Vegandukan is constantly on look out for sellers who are producing plant-based products

Vegandukan, India’s premiere vegan online store launching the largest range of Frozen & completely Plant based mock meats– This new range of frozen mock meats replaced animal based meats, thereby promoting a cruelty-free lifestyle. This new vegan range can replace almost all forms of animal based meats like chicken, mutton, salaami, hot-dog sausages, fish, prawns and duck without altering the taste, and additionally spreading the message of no harm to animals.

The brand has reported sales going up by 50% in the festive gifting category- The brand launched gifting category for the festive and wedding season that reported 50% sales increase as people are preferring more vegan products post-pandemic. These Vegan products and sweets are made from Nut Milks, Vegan Ghee Alternative, Dry Fruits, Gulkand, Raw Sugar etc. are all plant-based ingredients

Target markets of the brand

Future plans

Dairy Collection at Vegandukan Website.

Inception:

The venture was started in January 2019 in a rented flat. It started with few of the fast moving products which are needed everyday by vegans.

Inspiration behind the inception:

Rise in Conscious Consumerism, Health and Animal rights are the main inspirations for the brand

Mission and Vision of the company

Mission is to create and fulfill needs of vegan and plant based products across India.

Vision is to become the Best sales channel for a sustainable growth of the plant based products.

Growth:

Grown 20+ times since started 

Recent Initiatives:

Vegandukan, India’s premiere vegan online store launched its all new largest range of Frozen & completely Plant based mock meats-

2020 has put questions to non-vegetarian food and many people are shifting to Vegan lifestyle. Vegandukan, India’s premiere vegan online store has launched its all-new largest range of Frozen & completely Plant-based mock meats this festive season. This new range of frozen mock meats will replace animal based meats, thereby promoting a cruelty free lifestyle during winters, when several people refrain from eating any form of non-vegetarian food. This new vegan range can replace almost all forms of animal based meats like chicken, mutton, salaami, hot-dog sausages, fish, prawns and duck without altering the taste, and additionally spreading the message of no harm to animals.

Wide Range of Mock Meats available at the website of Vegandukan

The brand has reported sales going up by 50% in the festive gifting category-

The brand launched giftig category for the festive and wedding season that reported 50% sales increase as people are preferring more vegan products post pandemic. These Vegan products and sweets are made from Nut Milks, Vegan Ghee Alternative, Dry Fruits, Gulkand, Raw Sugar etc. are all plant-based ingredients. Additionally, to make the giftings look presentable and festive, the Vegandukan Gift boxes have been made innovatively which includes Aromatherapy boxes, Exotic teas collected from various parts of the world or box of spices and high-quality coffee. The prominent brands that are being sold are Hari Prasad Mithai Wale, DAlive, Karma Kettle, Artisan Palate, Dev Pro, Sihi, Toska, Chitra’m, JusTrufs and some more.

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The Optimist

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