When T-Series shattered all records and crossed the milestone of 200 million subscribers on YouTube, becoming the first-ever channel in the world to do so, Bhushan Kumar knew exactly who he wanted to thank. “This is indeed a proud moment for all Indians given that a homegrown company has become the first channel to cross a colossal 200 million subscribers mark on YouTube. We are truly grateful to our discerning fans across the world for showering our content with so much love and admiration,” says Bhushan Khan, chairman and managing director of T-Series.
The achievement comes after India’s largest music label and movie studio witnessed a remarkable growth, churning out not only finest music but also a wide range of films under its banner. With a cumulative of 29 channels across languages and genres, the total subscriber base for the T-Series network is more than 383 million with over 718 billion views.
In fact, this isn’t the first time T-Series has set a record. In 2019, T-Series has set a Guinness World Record when it became the first YouTube channel to surpass 100 million subscribers.
Thrilled to be the premiere Indian YouTube channel to hit such a massive subscriber base, Bhushan Kumar says the success “reinforces our belief that content is and will always remain king.” He also congratulates the team for the amazing feat.
For Neeraj Kalyan, president, T-Series, music has always been their core strength and passion. According to him, in the last few years, their content has gained staggering popularity both within and outside the country. “Our journey into the digital domain has now transformed to a newer, more dynamic and exciting sphere. Becoming the first YouTube channel in the world to hit such a massive subscriber base is indeed a huge achievement for our entire team, which has relentlessly strived to achieve higher benchmarks. This encourages us to up the ante and continue to hone our content and curation every day to better delight our audiences.”
Congratulating T-Series on achieving their latest milestone, Pawan Agarwal, director, Music Partnerships (India & South Asia), said, “T-Series has had an incredible journey on YouTube and continues to make the Indian music industry proud. This achievement, which marks the latest in multiple record-breaking moments on YouTube for T-Series, is testament to their agility and resilience. With a finger firmly on the pulse of the consumer and an eye to the future in a fast-evolving landscape, T-Series has emerged as a leading trend-setter, constantly innovating formats and digital-first content that connects well with audiences across the world. We have had a long-standing partnership with T-Series and are really excited to see their continued growth on the platform.”
Touted for entertaining viewers with a varied range of songs across genres, T-Series has collaborated with talented artists like Arijit Singh, Guru Randhawa, Jubin Nautiyal, Tulsi Kumar, Mithoon, Tanishk Bagchi, Amaal Mallik, among others. Moreover, T-Series has also produced hit films including Kabir Singh, Ludo, Tanhaji, Thappad, Pati Patni Aur Woh, Sonu Ke Titu Ki Sweety, Airlift and Aashiqui 2 to name a few.