Sleep is vital at all stages of our lives. If you do not get your stipulated eight hours of sound sleep every day, you may develop serious health problems. Today, with 24/7 social media activities and a more complex lifestyle, more and more men, women and children are developing sleep disorders. It is also important to have the right mattress and pillows to help you sleep properly without neck pain or backache, which can give you a bad posture and more serious health issues.
To help you stay in good shape with a sound night’s sleep, Alphonse Reddy has come up with Sunday (https://www.sundayrest.com/), India’s first online sleep-focused start-up. The company aims at offering internationally certified products, such as mattresses and pillows, developed after extensive research.
Sunday was launched in 2015 to fill the gap in a space that is somewhat cluttered and confusing. After all, it is not easy to choose a mattress! Sunday’s key endeavour is to pair great products with a simplified and hassle-free buying experience with such special initiatives as 100 nights’ risk-free trial and same-day delivery.
The design team was led by acclaimed Japanese designer Hiroko Shiratori and the latex was sourced from the most advanced factory in the world, in Belgium. All the key raw materials are certified by European agencies (Euro Latex and Oeko Tek 100) to ensure that the products are not only comfortable, but also meet international health standards. Sunday’s Latex Plus mattress is the first fully certified mattress in India. The products were also tested by real people from different cities across India in both summer and winter to make sure they were suitable for different customer profiles in different climatic zones.
To take the guesswork out of mattress buying, Sunday offers mattresses on a 100-night-risk-free trial basis, where customers are eligible for a 100% refund if they decide to return them.
Another first from the Sunday team is the ‘same-day delivery’ of mattresses. Most mattress and furniture brands take 7-14 days for delivery. Same-day delivery is now only offered in Bangalore. Other key cities — Chennai, Hyderabad, Mumbai, Pune and Delhi — will follow soon.
Sunday is run by a core team of highly qualified professionals. The team also has experience of running Fabmart (www.fabmart.com), India’s first and largest marketplace for sleep-related products. The team comes with a collective experience spanning such companies as Fabmart, Flipkart, KFC, Peter England, Delta Partners and so forth and with educational degrees from such institutes as BITS-Pilani and INSEAD, France.
The lead investors of Sunday include Anand Morzaria and other co-founders of PennyWise Solutions Pvt. Ltd, a digital services company acquired by Ogilvy & Mather in 2013.
Alphonse Reddy, Founder & CEO
Alphonse Reddy is Founder and CEO of Sunday, India’s first private label sleep-focused start-up. He is passionate about bringing to consumers high-quality sleep solutions coupled with a superb shopping experience. He is also the founder of Fabmart, which is a sleep-focused online marketplace. He comes with over a decade’s experience across technologies, sales and distribution, strategies and private equity domains. Alphonse worked with Flextronics and Sasken in London before joining Delta Partners and their strategy consulting and investment teams.
He completed his engineering from BITS-Pilani and MBA from INSEAD business school in France. Travelling is his passion and he has travelled to, or worked in, over 40 countries so far. He is also a certified deep-sea diver and probably one of the few who do not know how to swim.