You must have heard or even tasted vegan cheesecakes, smoothies, and ice creams. But imagine wearing vegan-friendly shoes? Yes, you read that right.
On World Environment Day i.e. June 5, India’s major shoe retailer — Metro Brands has partnered with People for the Ethical Treatment of Animals (PETA) India to launch its first-ever vegan-friendly shoe collection.
This decision comes after Lingaya’s Vidyapeeth researchers predicted in 2021 that “once the pandemic is over people are going to move towards vegan and sustainable apparel brands in India”. A Credit Suisse Research Institute survey also revealed that Gen Z and millennial consumers in India are more likely to buy sustainable products.
Also read: Alia Bhatt named PETA India’s ‘Person of the Year’, invests in floral-waste recycling startup Phool
While leather-free shoes are available in other stores, this is for the first time a major Indian shoe retailer is celebrating vegan footwear through an official collection. According to the statement released by Metro Brands, their latest Tie-Dye Collection i.e. the vegan-friendly shoes are made with modern, comfortable animal-free materials that are kinder to the planet.
“We are proud to offer consumers our latest range – Tie-Dye in high-quality animal-free materials. Globally, a growing number of consumers have been choosing vegan shoes, and our focus on innovation, trends and customer service means we provide consumers options they want,” said Metro Brands’ e-commerce and marketing president Alisha Malik.
“What better way to show off that you’re a green animal lover than through fashionable vegan-friendly footwear?” says PETA India chief corporate liaison Pooja Gupta.