Social media video platform YouTube has introduced a new indicator that will show if a channel is live on the platform. When a channel is live-streaming, viewers will now see a ring with the word ‘Live’ on it around the channel’s profile picture. Users can just tap on the profile picture to join the live stream. This YouTube live feature is intended to make it easier for users to spot if a channel is live-streaming as they browse, as announced by YouTube chief product officer Neal Mohan on Twitter.
If you haven’t noticed it already, this new YouTube live feature looks quite similar to that of TikTok, which shows a pulsating ring around the channel’s profile picture when a channel is live on the platform. On Instagram, you can see if a channel is live by a colourful ring that appears around the profile picture of the account.
Previously, YouTube had introduced a vertical scrolling news feed for its short-form video content called Shorts. This feature also resembled the TikTok news feed. Recently, YouTube shared its roadmap for 2022, where it announced that it will introduce a collaborative live-streaming feature, which will allow creators to go live together and create more interactive streams. “The ability to “go live together” should hopefully open up streams to more casual conversation and interactions with other creators, making it easier and more fun to go live,” Mohan wrote in a blog post.
One of the major highlights of this roadmap includes its investment in NFTs. The company also said that it is planning to make listening a more immersive experience, using the metaverse. “The first area in which you can expect to see an impact is gaming, where we’ll work to bring more interactions to games and make them feel more alive,” Mohan added.