Sobhita Dhulipala Launches Aadyam Handmade in Gurugram: Inside Sector-58’s New Luxury Craft Destination

As the Diwali and Dhanteras shopping frenzy hits its peak, Gurugram’s luxury real estate residents no longer need to brave the traffic to New Delhi for authentic, high-end handcrafted goods.

Aadyam Handmade, the craft-led social enterprise backed by the Aditya Birla Group, has officially opened the doors to its newest premium retail space at Ireo Boulevard (Grand View High Street) in Sector-58, Gurugram. The launch was celebrated with the brand’s ambassador, acclaimed actor Sobhita Dhulipala, marking a major milestone in the brand’s expansion across India’s most affluent zip codes.

For the corporate elite of Golf Course Extension Road seeking “quiet luxury” and sustainable heritage gifting this festive season, the new store offers a tactile, deeply cultural retail experience.

From Handwoven to Handmade: A Luxury Evolution

The Gurugram launch arrives at a pivotal moment of evolution for the Aditya Birla enterprise. Previously known as Aadyam Handwoven, the brand has officially transitioned to Aadyam Handmade.

While it remains deeply anchored in India’s enduring handloom traditions—working intimately with weaving communities across Bhuj, Varanasi, Kashmir, and Pochampally—the new Sector-58 store reflects an expanded luxury universe. The portfolio has now grown beyond premium textiles to include bespoke jewelry, fragrances, and wellness products, all curated with a contemporary design sensibility.

“What draws me to handcrafted creations is the thought, skill and individuality that go into making them,” shared brand ambassador Sobhita Dhulipala at the launch event. “There is a personal story behind every piece, and I find that connection between the maker, the craft and the person who experiences it very charming. The new Gurugram store is an invitation for more people to discover the beauty and significance of things made by hand.”

Corporate Backing Meets Artisan Authenticity

While traditional crafts bazaars like Dastkari Haat offer a grassroots shopping experience, Aadyam provides a structured, self-sustaining corporate ecosystem for India’s finest artisans.

Manish Saksena, Business Lead for Aadyam Handmade, emphasized that the brand’s physical retail expansion is about bridging the gap between rural creators and urban consumers.

“At Aadyam, our work has always been guided by a belief that craft is much more than the finished product,” Saksena explained. “The opening of our Gurugram store gives us another opportunity to bring these stories closer to consumers and create a meaningful connection between the craftspeople behind our products and the people who bring them into their lives. As we grow, our focus remains on keeping these traditions relevant while staying true to the principles of revival, authenticity and livelihood.”

The Humsaaz Initiative: #CultureBeyondTextiles

Aadyam is positioning its new Gurugram outpost as more than just a retail space; it is a cultural hub.

Extending the launch celebrations beyond retail, the evening featured the inaugural episode of Humsaaz Season II as part of Aadyam’s ongoing #CultureBeyondTextiles campaign. The three-part live series is envisioned to remember and celebrate the legacy of women in Hindustani classical and semi-classical music, featuring a breathtaking opening performance by acclaimed vocalist Ronkini Gupta.

As Gurugram continues to establish itself as the ultimate destination for luxury living, Aadyam Handmade’s arrival ensures that India’s living artistic heritage has a permanent, premium address in the city.

Store Details: Aadyam Handmade Gurugram

• Location: Unit 10A, 1st Floor, Grand View High Street, Ireo Boulevard, Sector-58, Gurugram, Haryana 122098
• Timings: 11:00 AM – 8:00 PM (7 days a week)
• What to Discover: Heritage textiles, contemporary jewelry, bespoke fragrances, and wellness products sourced directly from artisan clusters across India.

Looking for more ways to celebrate the festive weekend in Gurugram? Once you finish your Dhanteras shopping at Aadyam, explore our District App Event & Dining Guide to book the city’s most exclusive tables.